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The Real World Readiness — Creative Directors input

What creative leaders actually see in junior work and thinking. This report focuses on the Egyptian market — for agencies with a branch in Egypt, or that hire Egyptian talent (including multinational networks)

About you
What is the most common skill gap you see in junior creative hires straight out of university?*
Do fresh graduates typically arrive with a strong grasp of strategic/conceptual thinking, or mostly execution/software skills?*
How would you rate the average portfolio quality of fresh graduates you have reviewed?*
What is usually missing from those portfolios?*
What is one thing junior creatives consistently get wrong in their first 3 months?*
If you were designing a university creative curriculum from scratch, what is the one thing you would insist it teach?*